What is The Property S.W.O.T. Real Estate Team? 

Our Team uses an incredibly effective approach to helping people of all different demographics, backgrounds, & needs in real estate (ie. personal purchase or sale, investment real estate) known as a SWOT Analysis.

The point of a SWOT analysis is to help you develop a strong business type strategy, making sure you’ve considered every factor need to understand the current marketplace.


What specifically is a S.W.O.T. analysis?

If you have a business planning background you have likely come across this method of analyzing as it is an incredibly helpful tool to break down the steps to find a path to success in any important decision & goal you can set. 

This acronym that stands for 





 SWOT analysis is an organized list of your greatest strengths, weaknesses, opportunities, and threats of each element of your goal.


Strengths and weaknesses can be internal & external factors to your situation (think: location, lot shape, rooms, condition of home preferred). You can change them as your needs change but some of these factors cannot be changed and therefore need to be factored into the big picture. Opportunities and threats can include market conditions, competition like other properties in the market happening whether you like it or not. You can’t change them but you need to understand how to plan your success within these factors also. 


Marketing Real Estate by SWOT analysis.


Assessing a changing environment and responding proactively & maximizing your success by minimizing potential threats.


Our Client Success Strategy is to begin all our relationships and planning with a personal meeting with each selling or purchasing appointment & utilizing a SWOT analysis as the main focus of our process. 

There is "no one size fits all” plan for your real estate needs, and thinking about making a real estate transaction in terms of your unique “S.W.O.T. factors” will put you on the right track while avoiding common challenges & disappointments. 


The Property S.W.O.T Team is driven by proactively attaining a successful plan for everyone while utilizing the biggest & most recognized brand in the Real Estate Industry @  Re/Max Real Estate.

It's not enough for us to assist you with success in just a single transaction. We want you to feel like there simply is no other better team out there when you are referring your friends, family, & community.

Your Success Is Our Future.

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Chris Miller

member of


BoB Club